Story Retail Interior
A playful jungle identity, natural pine, and handcrafted illustrations create a welcoming retail world for families.
Designed for a first-time entrepreneur with over a decade of experience in the baby products industry, Amie's Studios was created to fill a gap in the market with a warm, welcoming retail experience for young families. Following the success of the first store at Wellington Island, a second outlet was developed in Piravom, carrying the same design identity.
Inspired by a playful jungle theme, the interiors combine pine wood, metal, and handcrafted illustrations by a doodle artist to create a space that feels engaging and child-friendly without being overly thematic. A palette of natural wood, black accents, and vibrant pops of colour brings warmth and energy, making the stores inviting for both children and parents.
The result is a distinctive retail environment that reflects the brand's personality while creating an enjoyable shopping experience.